At almost six months old, our son Luke was still waking up every hour and a half. Like so many other new Rob and Tara Williams we were desperate for sleep. One night they placed him under a heavy throw blanket while sitting on their couch. "I noticed as soon as the weight was on his body, he instantly calmed down. A lightbulb went off in my head: he needs a weighted blanket!" said Tara. She called her mother-in-law to sew her idea; a weighted blanket her baby could safely wear. The first night wearing the prototype Luke slept 12 hours! "We couldn’t believe how immediately his sleep was improved. Word quickly spread and I was flooded with requests from family and friends. The idea to bring Dreamland Baby to families everywhere was born," says Tara.
In May 2019 Tara launched a Kickstarter that was successfully funded at nearly 200%. In September 2019 she launched an ecommerce store and has sold out every single month since. In May 2020 Tara appeared on ABC's Shark Tank Season 11 Finale and made a deal with Lori Grenier. Tara is proud to report that Dreamland Baby is on track to help 25,000 babies and families get a better night's sleep in 2020.
Dreamland Baby is a weighted blanket available for infants to safely wear. The weight is perfectly calibrated for little bodies at 10% body weight or less. Not restricting movement, baby can roll, sit or stand all while enjoying the benefits of deep touch stimulation. The evenly distributed weight increases seratonin and melatonin while reducing cortisol, leading to baby feeling calm, falling asleep faster and staying asleep longer.
Dreamland Baby product offerings range from birth to 22 months with three sizes: Dream Weighted Sack and Swaddle, 0-6 mo, Dream Weighted Sack 6-12 mo, Dream Weighted Sack 12-22 mo.